Netflix has reached a level of penetration it will struggle to improve, with most customers already paying premium prices, so converting those sharing passwords into paying subscribers is its biggest growth opportunity.
Aldi has been knocked off the top spot for the first time since 2014, while two brands – Greggs and Spotify – make their first entry into the top 10.
Poised to bring its Star general entertainment brand to the UK, Disney is readying a suite of original content to satisfy its growing 95 million-strong subscriber base.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Dr Martens’ price resiliency to UKTV uniting its streaming and linear offer under U, it’s been a busy week. Here is my take.
We arm you with all the numbers you need to tackle the week ahead.
Private label products have been eating into the market share of branded labels for years now. It can be argued, though, retailers are not doing enough to solidify this trend by engaging with will make them stick around long-term: brand building.
From Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.