Brands cutting ties with Russia and women in the workplace: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From global brands suspending operations in Russia to calls for greater workplace flexibility, it’s been a busy week. Here is my take.
Stepping up the pressure
As the war in Ukraine enters its third week, and with no let up in the barbaric attacks by the Russian army on the Ukrainian people, the corporate world continued to act. Companies such as KFC, Pizza Hut, Heineken, McDonald’s and eventually Uniqlo have stopped trading in or operating out of Russia, joining a growing list of multinational companies doing the same.