
Going for gold: Meet the brands revving up for a delayed summer of sport
The postponement of the Tokyo Olympics and Euro 2020 tournament may have given sponsors time to rethink and restrategise, but a year on they want sports fans to start believing the hype.
Postponed from last year, the 2020 Tokyo Olympic Games are due to get underway on 23 July. Before then on 11 June another rescheduled tournament, the 2020 UEFA European Football Championship, kicks off.