How brands are responding to the divisive politics of 2016
As brands including Kellogg’s, Lego and John Lewis are drawn into highly contentious political debates, Marketing Week considers the challenges facing brands in a turbulent era.
Marketing in the age of Trump
Jonathan BaconDonald Trump has rewritten the rules of political communications with a campaign that has earned billions of dollars’ worth of free media coverage and shown the power of emotion over reason.
Three months on from Brexit: What now for brands?
Jonathan BaconMany brands are still in a state of flux post-Brexit and while there are early signs of resilience marketers will need to be flexible to deal with ongoing uncertainty.
Donald Trump’s election is a victory for emotion-led marketing
Jonathan BaconDonald Trump has succeeded in appealing to voters’ emotions during the US presidential campaign, but marketers should not rush to copy the tycoon’s tactics.
Long-form content, retail footfall, third-party cookies: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
‘Meaningless language’ banished to Marketing Week’s Room 101
Grace GollaschTop marketers from TUI, Diageo and Trainline banished “meaningless language” from the industry, arguing it waters down marketing’s impact and causes confusion.
Choice, control, cut-through: Why brands need to pay attention to mail
Marketing Week PartnerBrands need to look beyond the screen in their marketing, to create the ad recall and purchase intent that drives growth.
Why It Works: How Marmite took a weakness and turned it into a strength
Richard ShottonThe Marmite campaign: love it or hate it. You cannot fail to have noticed it. It’s one of the longest running slogans in advertising – but what makes it such a gem?