Brands are waking up to the power of marketing apprenticeships to unlock the next wave of talent. Whether it is 18-year-olds looking for a hands-on alternative to university or someone older seeking a change in direction, apprenticeships are emerging as a different route into the marketing industry.
A quick look at the government apprenticeship website reveals a number of brands and agencies looking to recruit digital marketing apprentices, including Unilever, Vodafone, Made.com, auction house Christie’s London and media agency Zenith Optimedia, with annual wages ranging from £14,000 to £18,500.
Unilever is currently recruiting for a Level 3 digital marketing apprentice and Level 6 digital marketing degree apprentice. Starting in September, the Level 3 programme is pitched as the first step in a career in digital marketing, while the Level 6 apprenticeship aims to equip the learner with the skills required to lead on the “creation and execution of a digital marketing strategy”.
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