Meet the brands embracing marketing apprenticeships to capture new talent
An increasing number of high-profile brands are expanding their marketing talent pool by recruiting apprentices who want to hit the ground running.
Brands are waking up to the power of marketing apprenticeships to unlock the next wave of talent. Whether it is 18-year-olds looking for a hands-on alternative to university or someone older seeking a change in direction, apprenticeships are emerging as a different route into the marketing industry.
A quick look at the government apprenticeship website reveals a number of brands and agencies looking to recruit digital marketing apprentices, including Unilever, Vodafone, Made.com, auction house Christie’s London and media agency Zenith Optimedia, with annual wages ranging from £14,000 to £18,500.
Unilever is currently recruiting for a Level 3 digital marketing apprentice and Level 6 digital marketing degree apprentice. Starting in September, the Level 3 programme is pitched as the first step in a career in digital marketing, while the Level 6 apprenticeship aims to equip the learner with the skills required to lead on the “creation and execution of a digital marketing strategy”.
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