Brands in a crisis and thinking long term: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Superdrug’s response to the cost of living crisis to how SMEs tackle long-term brand building, it’s been a busy week. Here is my take.
Striking the right note
According to IPA research published this week, most consumers are looking for brands to do their bit during the cost of living crisis by keeping prices “fair”. It seems like a modest ask amid the highest inflation rates in 40 years and not entirely unreasonable.