Countries around the globe are in the midst of one of the worst inflationary episodes of recent history. In the UK, the cost of living hit a 30-year high in January, as prices surged 5.5% over the prior 12 months.
Inflation means price increases are marketing’s number-one priority for 2022. But how many marketers are capable or even aware of the challenge ahead? Our columnist provides a handy cheat sheet for those who want to get it right.
The drink and snack firm says it is focused on becoming a “better data company” as it looks to improve the way it measures the ROI of marketing.
After posting strong Christmas trading results this week, the UK’s major supermarkets are pledging to keep their prices low this year even in the face of dramatically rising costs, driven by inflation, higher wages and the cost of living crisis.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From Diageo’s marketing investment to the relentless nature of team restructures, it’s been a busy week. Here is my take.
To ensure its comedy hit Derry Girls went out with a bang, Channel 4 masterminded the return of iconic music mag Smash Hits to take fans back to the 90s.
Liz Moseley explains how her knowledge of the media helped her transition from Cannes Lions CMO to editor at Tortoise Media.
Viewed by analysts as a bellwether for the luxury market, LVMH’s earnings for 2022 suggest the most affluent consumers are willing to continue spending through inflation.