Why marketers need to stop pushing age stereotypes
A new study shows millennials and older people share many of the same characteristics, as it warns brands to stop peddling age stereotypes in their advertising.
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Behaviour versus demographics: Why the term ‘millennial’ is useless
Jonathan BaconMarketers need to focus more on consumer behaviour rather than segmenting people simply by generation, according to two new studies.
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Good old-fashioned advertising creates loyal customers
Steve HemsleySecond guessing what people want from advertising can be dangerous and brands need to go back to basics when considering the most effective routes to boosting loyalty and sales.
Why bringing back old characters such as Captain Birdseye could alienate millennials
Thomas HobbsWith Captain Birdseye returning to British TV screens today (8 April) as part of Birds Eye new £8m campaign, both brands and experts have warned that the risk can sometimes outweigh the rewards when it comes to bringing back an iconic advertising character.
Coca-Cola drops Christmas brand campaign to focus on ‘Holidays are Coming’
Niamh CarrollThe drinks giant’s long-running Christmas spot will return later this month, having proved its effectiveness over recent years.
Revealed: The industry’s top Marketoonist cartoon of all time
Marketing Week ReportersTom Fishburne, aka the Marketoonist, has drawn more than 900 cartoons over the past 20 years and now the industry’s favourite has been chosen.
Waitrose names former M&S marketer as customer director
Niamh CarrollNathan Ansell will join Waitrose in January, replacing Martin George who announced his departure in July.
Dr. Martens to push up prices after consulting with consumers
Niamh CarrollDr. Martens says there is “more value” in the brand than it is currently charging, with the footwear maker “stronger than ever” after upping marketing investment.