Why marketers need to stop pushing age stereotypes
A new study shows millennials and older people share many of the same characteristics, as it warns brands to stop peddling age stereotypes in their advertising.
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Behaviour versus demographics: Why the term ‘millennial’ is useless
Jonathan BaconMarketers need to focus more on consumer behaviour rather than segmenting people simply by generation, according to two new studies.
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Good old-fashioned advertising creates loyal customers
Steve HemsleySecond guessing what people want from advertising can be dangerous and brands need to go back to basics when considering the most effective routes to boosting loyalty and sales.
Why bringing back old characters such as Captain Birdseye could alienate millennials
Thomas HobbsWith Captain Birdseye returning to British TV screens today (8 April) as part of Birds Eye new £8m campaign, both brands and experts have warned that the risk can sometimes outweigh the rewards when it comes to bringing back an iconic advertising character.
Marketers share the ‘game changing’ advice that helped them think differently
Marketing Week ReportersMake time, think beyond marketing and put customers above all else – we asked some of the world’s leading marketers to share one piece of advice that has worked for them.
Marketers on the ‘game-changing’ impact of menopause awareness
Charlotte RogersWith 47% of the public saying menopause is still a taboo topic, marketers are fighting to raise awareness of the symptoms and take the pressure off women, enabling them to enjoy fulfilling careers well into their 50s and beyond.
Marketoonist on marketing in the metaverse
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing salaries jump ‘by as much as 50%’ as job market bounces back
Michaela JeffersonThere are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.