How negative health reports are hitting trust in food brands
An influx of negative news focusing on sugar, trans fats and misleading food labels has led to a distrust of brands and change in consumer buying behaviour, new research shows.
Morrisons CEO David Potts says buzz is returning to the ‘underdog’ brand after Christmas success
Thomas HobbsAfter reporting its first positive sales in well over a year, Morrisons’ CEO David Potts has told Marketing Week that the big four supermarket is starting to see positive results from its brand development strategy and is standing out from rivals due to its in-store food making capabilities.
Why developing low-sugar options is the route to beating regulation
Mindi ChahalBrands could face a new sugar tax and restrictions on marketing sugary foods from January, but some are already showing the best response is to offer healthier options that research shows consumers want.
Jamie Oliver: Brands need to do more to tackle sugar
Leonie RoderickJamie Oliver has joined forces with Leon to take action on sugary drinks and is urging other brands to do more to improve public health.
Dr Martens’ marketing misstep and combating burnout: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of burnout to Santander UK’s first B2B TV campaign, it’s been a busy week. Here is my take.
‘The story is ready to be told’: Santander launches first TV ad for B2B bank
Rachel LawlerSantander’s marketing director tells Marketing Week the time is right to put its corporate and commercial proposition “in the spotlight” as it launches its first TV ad starring Succession’s Brian Cox.
What caused Diddy to turn on Diageo?
Mark RitsonAfter a successful and lucrative partnership on vodka brand Ciroc spanning more than 15 years, Sean Combs filed a law suit against Diageo this week, accusing the business of racism and neglect. Whatever the outcome, it looks like the end of the relationship.
Heinz launches first-ever global brand platform
Niamh CarrollKraft Heinz is making its biggest-ever media investment behind the new platform, which is the first global campaign in Heinz’s 150-year history.