After reporting its first positive sales in well over a year, Morrisons’ CEO David Potts has told Marketing Week that the big four supermarket is starting to see positive results from its brand development strategy and is standing out from rivals due to its in-store food making capabilities.
Brands could face a new sugar tax and restrictions on marketing sugary foods from January, but some are already showing the best response is to offer healthier options that research shows consumers want.
Jamie Oliver has joined forces with Leon to take action on sugary drinks and is urging other brands to do more to improve public health.
Despite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say analysts.
We arm you with all the numbers you need to tackle the week ahead.
New research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.
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