After reporting its first positive sales in well over a year, Morrisons’ CEO David Potts has told Marketing Week that the big four supermarket is starting to see positive results from its brand development strategy and is standing out from rivals due to its in-store food making capabilities.
Brands could face a new sugar tax and restrictions on marketing sugary foods from January, but some are already showing the best response is to offer healthier options that research shows consumers want.
Jamie Oliver has joined forces with Leon to take action on sugary drinks and is urging other brands to do more to improve public health.
Marketers cannot be an expert in everything, so instead they should home in on opportunities that excite them, advises Waitrose customer director Martin George.
Stella Artois global vice-president Tim Ovadia believes Gen Z marketers are more receptive to autonomy and creating space attracts diverse talent, which in turn helps foster an “ownership mentality” .
Thirty marketers have been selected to take part in this year’s UK Scholarship programme, which aims to prepare emerging leaders to take on senior and board- level roles.
The Government has confirmed that it is moving forward with its proposals for HFSS advertising restrictions, under which Cadbury will be unable to widely advertise its 30% reduced sugar Dairy Milk chocolate.