Brands must shout about their service

As the research shows in her article, consumers are no longer enamoured with the advertising they see, and feel that “just one in five brands has a notable positive impact on their quality of life”. This is why the key point to Ruth’s article is so prevalent – brands must communicate their service.

Many brands provide much wider services to their customers, but traditional advertising fails to communicate this. But this shouldn’t warrant the retirement of advertising, it should encourage the medium to adapt. Whether it’s a brand’s CSR strategy, product innovations or demos on how to recycle clothing, these brand stories are never told via a traditional TV ad. Increasingly brands are turning to video to build a trusted, ongoing service and communication with their customers.

As we enter an era when almost any device or surface can have an internet connection and video can be displayed almost anywhere, the service brands can provide and how they communicate them will grow exponentially. Services delivered by video is the best medium through which an engaging conversation can be had, one that consumers trust. We increasingly see this as a significant component in the future of advertising.

Chris Gorell Barnes
CEO
Adjust Your Set

Recommended

Sticky content quest requires fresh mindset

Webops Temp

Now social media has given pretty much all advertising the potential to go viral (Michael Nutley, MW 10 November), agencies need to adopt a new mindset in their quest to create sticky content. Things only go viral because people want to share them. Try as companies might, viral is notoriously difficult to buy or to […]

Conversion is not only social media metric

Webops Temp

I wonder whether the launch of Adobe’s SocialAnalytics tool (MW last week) is the right way to go about achieving credible social media metrics. To boil down success in social media solely to conversion and assign a monetary value to ’Likes’ seems to be missing a trick. With the growth of social commerce, social ROI […]

Luxury sector uses affiliate marketing

Webops Temp

It is interesting to note that brand equity still commands consumer attention, with savvy shoppers no longer seeing the lowest price tag as a definition of value for money (MW 3 November). This trend is echoed across the LinkShare network, which has seen a growing number of luxury brands running successful affiliate marketing programmes. These […]

Comments

    Leave a comment