As M&S officially unveils its new Sparks loyalty card today (15 October), its executive director of marketing Patrick Bousquet-Chavanne told Marketing Week that the member’s club initiative will create “extraordinary results” for both its food and fashion sales.
Efficiency and effectiveness need to coexist in marketing, and to achieve that requires having the right metrics and the tools to measure them.
Diet Coke’s new campaign ‘You Do You’ sees grannies enter the world of dating apps as it looks to target both loyal drinkers and ‘a new wave of fans’.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.