Despite the mounting challenges facing the news industry in the ‘post-truth’ era, ITN’s CEO John Hardie says the company is growing quickly and investing heavily in editorially driven business opportunities.
Do truth and authenticity still appeal to consumers who have grown accustomed to clickbait and false promises?
Despite uncertainty following Brexit, brands such as TUI and the Premier League believe ‘Brand Britain’ is not lost and remains strong.
Has a socially distanced world rendered experiential marketing redundant, or has the lockdown only emphasised the importance of real life events as milestones in consumers’ lives?
The move will see Uncle Ben’s rebranded as Ben’s Original and the imagery of a black man in a bow tie removed from its packaging and marketing.
Senior marketers explain how they’re addressing the rising significance of real-time personalised consumer interactions, since it has shot up the list of priorities and challenges during the coronavirus lockdown
Marketers are often guilty of focusing on superficial innovations – they should be at the heart of efforts to develop totally different digital business models.