Despite the mounting challenges facing the news industry in the ‘post-truth’ era, ITN’s CEO John Hardie says the company is growing quickly and investing heavily in editorially driven business opportunities.
Do truth and authenticity still appeal to consumers who have grown accustomed to clickbait and false promises?
Despite uncertainty following Brexit, brands such as TUI and the Premier League believe ‘Brand Britain’ is not lost and remains strong.
The latest IPA Bellwether Report shows small signs of improvement compared to the “nadir for UK marketing budgets” seen during the second quarter, but the devastating effects of Covid-19 continue to be felt across all sectors.
Greenpeace wants to take on the meat industry in the same way it took on fossil fuel companies to create the link between its actions and climate change.
Google might have an 80% share of the search market, but as the investigation by the US Department of Justice will no doubt show there are now many more ways people find information online.
Corporate-NGO partnerships have become increasingly important as brands seek to live up to their purpose during a year characterised by Covid-19 and global calls for social justice.