It is possible for brands to provide useful content or experiences on social media platforms (MW 8 March) by using incentivised advertising formats. Engaged adverts can generate a return on investment for both parties. For example, in return for participating in a brand’s communication on Facebook, the user can receive free game credits. When used […]
The latest Financial Services Tracker (www.mwlinks.co.uk/ MediaSpend) highlights the importance of brand power in the face of lower consumer spending. Over the past few years, more and more low-cost brands have entered the insurance market and in such a price sensitive space have easily taken market share. However, as your article referenced, the current climate […]
Industry attitudes: while the reputation of corporate PR professionals has improved, according to a study, they still have work to do to convince the CEO and the board of their true potential value, especially in areas such as social media.
Ten years ago, using artificial intelligence to optimise retail processes, power product recommendations and improve the customer experience was the sole province of cutting-edge ecommerce powerhouses like Amazon. But other retailers are now catching up.