Brands step up marketing for England vs Italy

Vauxhall and Pringles are hoping to tap into the growing level of excitement around the England football team’s performances at the Euro 2012 tournament by launching tactical marketing drives to drum up support for the players ahead of the quarter-final game against Italy on Sunday (24 June).


England team sponsor Vauxhall has launched a social media campaign asking England fans to upload a personal good luck message to either the Vauxhall England Football Facebook page or on Twitter. The 10 best entries will be shared with the squad ahead of the match.

The messages will also be played through Vauxhall Football TV and across the FA’s social media channels before the knock-out match.

Peter Hope, marketing director at Vauxhall, says the car marque’s social media strategy for the tournament has been to give fans a behind the scenes view of “what happens during internationals and adds this initiative goes just one step further.”

Meanwhile, Pringles is also looking to source support from England fans ahead of Sunday’s match in Kiev. The snack brand, which is not an official partner of either UEFA or the FA, has launched a press campaign asking readers to tweet their messages of support with the hastag #makesomenoise. The advert, created by Grey London, uses the line ‘Get pasta the Azzurri and we could go all the way” and ends tomorrow. Selected quotes will then feature in the next Pringles ad.

The move is part of Pringles ongoing ‘Make Some Noise’ campaign during Euro 2012, which has also seen the brand change its name to ‘Pringoooals’ across its packaging.



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