What next for brands supercharged by lockdown growth?
From surging subscriptions to the art of retention, brands share plans to capitalise on their lockdown boom two years into Covid.
It is perhaps in the nature of things that following a period of excess there comes a time of critical self-reflection. But if individuals can escape their episodes of indulgence with a remorseful hangover, companies are subject to greater scrutiny. So it is that investors around the world are taking a closer look at companies that enjoyed a good pandemic – and asking what they will do next?