Brands to “perform” live ads on XFM

Brands including Pot Noodle, P&O and Electronic Arts will perform advertisements live during a one-off broadcast of XFM’s breakfast show tomorrow (20 December).


The show, presented by Danny Wallace (pictured), will take place at London’s Shepherd’s Bush Empire in front of a live audience. It will feature guests Paul Weller, Tim Minchin, Ross Noble and The Stereophonics and be used to drive support for the War Child charity.

Bespoke ads will be presented by as yet unnamed “recognisable voices” as live performance pieces during the show. Spots have been scripted in-house by Global Creative.

Other advertisers include Lowcost holidays and



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