Brands to “perform” live ads on XFM

Brands including Pot Noodle, P&O and Electronic Arts will perform advertisements live during a one-off broadcast of XFM’s breakfast show tomorrow (20 December).

/o/l/c/dannywallacexfm160.jpg

The show, presented by Danny Wallace (pictured), will take place at London’s Shepherd’s Bush Empire in front of a live audience. It will feature guests Paul Weller, Tim Minchin, Ross Noble and The Stereophonics and be used to drive support for the War Child charity.

Bespoke ads will be presented by as yet unnamed “recognisable voices” as live performance pieces during the show. Spots have been scripted in-house by Global Creative.

Other advertisers include Lowcost holidays and Audible.co.uk.

Recommended

/v/d/a/Parliament.jpg

What marketers can expect from lawmakers in 2012

Russell Parsons

With 2012 almost up on us, Marketing Week flags up the consultations, regulatory changes and voluntary agreements marketers need to look out for in the new year. Advertising Regulation What: The industry, led by the Advertising Association, will be under pressure to implement recommendations made in the government-backed Bailey report into the commercialisation of childhood. […]

/q/r/w/b_q160.jpg

B&Q overhauls pricing strategy

Rosie Baker

B&Q is overhauling its pricing strategy by replacing the complex promotional structure with a simple system that it claims “removes the need for shopping around”.

John Lewis

John Lewis launches iPhone app

Rosie Baker

John Lewis has launched a transactional iPhone app, as consumers increasingly turn to mobile devices for last minute gift searches and price comparison in-store.

Comments

    Leave a comment