Brands told ‘must try harder’ on cookie compliance
The Information Commissioner’s Office (ICO) is urging website owners to step up their efforts regarding cookie compliance to prepare for full rollout next year. Read full article here.
‘Sky should create a dedicated adverts-only channel’
Webops TempI fear I shall be traded in as part of Mrs Secret Marketer’s Christmas shopping. Not content with driving her crazy in supermarkets where I confuse the weekly grocery shop with work-related store check distractions, my TV viewing habits have now tipped her over the edge. I suspect I am not the first bloke to […]
Reed launches online vote for TV ad
Lucy TesserasJob site reed.co.uk has launched a multichannel ad campaign, which asks the public to vote for the ad they would like to be aired on prime-time national, terrestrial and satellite TV from January as part of “Who’s hired? You decide”. Read the full story here.
American Express readies London rewards push
Russell ParsonsAmerican Express will launch a range of London-wide offers for cardholders in 2012 to exploit the uplift in retail sales that events such as the Olympic Games and the Diamond Jubilee are expected to bring.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?