With more than seven billion global views each month, BuzzFeed video content commands the kind of audience any terrestrial network would go crazy for and it’s paving the way for truly “massive” digital-only shows, according to president of BuzzFeed Entertainment Group Ze Frank.
With buzz words like ‘digital transformation’ floating around the marketing arena of 2017, you are going to need to swot up and know the key aspects of publishing relevant content. This whitepaper covers everything from typography to revenue models.
Portfolio management is not retirement, it’s just a different way of working, former Tesco chief customer officer and full-time non-exec Robin Terrell tells Marketing Week as part of the Life Beyond Marketing series.
The charity is partnering with online book community Wattpad and increasing its focus on social platforms such as YouTube and Snapchat, as it looks to find new ways to reach young people and get them interested in its work.