Google plans to appeal against the fine for breaching EU antitrust rules, saying the Commission has ‘underestimated the value of fast and easy connections’ when it comes to product searches.
The razor subscription service explains how it is keeping its ‘disruptive’ tone of voice after being bought by Unilever last year.
The bank brand will evaluate the performance of a new campaign for its Santander Cycles sponsorship every week, a much shorter period than normal, as it looks to move the industry away from long buying and production cycles.
The French beauty giant admits while there is ‘momentum’ behind digital it is yet to ‘crack ROI’.
The tech giant’s corporate vice-president of brand, advertising and research, shares her views on what most derails marketers today and what it takes to be a good leader.
The marketing news that matters this week including British Airways losing one of its top marketers, Unilever battling gender stereotypes and Amazon moving into fashion.
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Pride In London will team up with Channel 4 to launch the TV campaign as both look to mark the 50 years since Parliament first voted to start legalising homosexuality.
Plus Fox follows YouTube with six-second ad format, Comcast brings blockchain technology to TV advertisers.
Increasing dwell time is not the platform’s goal, according to president Tim Kendall, who instead wants to help people achieve their objective with the “least amount of friction”.
With channel diversification and media mixes becoming more complex, the number of metrics that can be tracked in an advertising campaign has increased dramatically. Tracking everything is a difficult task, and marketers need to align the metrics they are tracking with the objectives of the strategy or campaign.
The days of women having to follow advice on how they should act to get ahead in business are over, she claims, and instead they should focus on being their ‘authentic selves’.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
With new data protection laws coming into force next year and machine learning gaining pace it is time for marketers to get up to speed with developments in AI.
The iconic tennis tournament will also introduce more mixed reality combining 360 and AR options as it gives a glimpse into its future.
After redefining its core purpose as a platform for news Twitter is trying to change perceptions and attract new users by leading with a brand-level message for the first time.
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