An inside look at the Brand of the Year contest
Marketing Week PartnerGreggs won Marketing Week’s Brand of the Year award, but all five on the shortlist had a strong case based on data and impressive strategies.
Greggs CEO: People thought we couldn’t gain brand reappraisal beyond bakery, but we did
Sarah VizardGreggs CEO Roger Whiteside claims perceptions of Marketing Week’s Brand of the Year are shifting from sausage rolls and sticky buns to coffee, wraps and salads, as it looks to convince more people that Greggs is a brand for them.
Greggs, Tesco and Britvic win top prizes at the Marketing Week Masters Awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Masters Awards, including ‘Brand of the Year’ Greggs, Grand Prix winner Britvic, and Tesco chief customer officer Alessandra Bellini, who has been crowned ‘Marketer of the Year’.
Marketing Week Masters ‘Brand of the Year’ shortlist announced
Marketing Week ReportersWe unveil the five brands that will fight it out to be named ‘Brand of the Year’ at the Marketing Week Masters awards in October.
Brand of the Year shortlist profiled: Cadbury
Michael BarnettCadbury has invested in product innovations and core lines, helping it raise sales, awareness and purchase intent and earning it a shortlisting for Marketing Week Masters Brand of the Year, powered by YouGov.
Brand of the Year shortlist profiled: Greggs
Michael BarnettGreggs’ marketing prowess has contributed to a year of stellar business results, culminating in being shortlisted for Marketing Week Masters Brand of the Year, powered by YouGov.
Brand of the Year shortlist profiled: Ikea
Michael BarnettIkea’s innovation and sustainability commitments have positioned it above competitors in consumers minds, earning it a nomination for Marketing Week Masters Brand of the Year, powered by YouGov.
Brand of the Year shortlist profiled: Nationwide
Michael BarnettMarketing campaigns driven by social conscience have given Nationwide strong brand foundations and earned it a place on the shortlist for Marketing Week Masters Brand of the Year, powered by YouGov.
Brand of the Year shortlist profiled: Netflix
Michael BarnettThe streaming service is among the UK’s most talked-about brands, with high consideration, purchase intent and loyalty justifying its place on the Marketing Week Masters Brand of the Year shortlist, powered by YouGov.
Marketing Week Masters awards shortlist: Special Masters
Marketing Week ReportersThe shortlist for Marketing Week’s Masters awards for categories including Brand of the Year, Digital Transformation and Brand Purpose is revealed.
Marketing Week Masters Awards ‘Brand of the Year’ nominations revealed
Marketing Week ReportersA total of 10 brands have been nominated for ‘Brand of the Year’, powered by YouGov. The winner will be announced at the 2019 Marketing Week Masters Awards in October.