Corona, Innocent and AEG on what it takes to launch a music festival
As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.
How university partnerships are helping brands attract the best talent
Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.
Disney shifts focus to put digital content at the heart of its brand partnerships
Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.
John Lewis puts focus on social media with 360 ad trial and new hire
The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.
Morrisons on how staff are inspiring both its marketing and turnaround
Morrisons’ top marketer discusses the brand’s ongoing turnaround, the Amazon deal and his expectations for Christmas.
How marketers are stepping up to take control of media
Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.
Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving
Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with “irresponsible” advertising campaigns.
Apple, Nike, BT Sport: The top 10 YouTube ads in August
The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.
Thomas Barta: Marketers must stop being digitally naïve
The label ‘digital’ makes marketers throw all leadership rules overboard. They shouldn’t.
Amazon reveals how it thinks about advertising
The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.
International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers
Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.
Twitter CEO promises overhaul of ‘clunky’ ad offering
Twitter’s boss Jack Dorsey admits the platform hasn’t done enough to differentiate its ad product or prove to advertisers that it works.
John Lewis, Disney & Morrisons: 5 things that mattered this week and why
Catch up on all the important marketing news from the week including Disney’s bid for digital ad dollars and John Lewis’s focus on social media.
Uber brand takes another hit as it loses London licence
Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.
Public Health England wants to make its brand ‘part of the fabric of society’
The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.
Is the way you track conversions damaging your campaigns?
Sponsored by Epiphany
One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing – but not in the way you think.
