Channel 4 unveils first Great British Bake Off sponsors
Channel 4 has signed up Lyle’s Golden Syrup and Dr. Oetker as the official broadcast sponsors for The Great British Bake Off, which is set to return to TV screens later this year.
How to eliminate chaos from your marketing
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Discover how companies are harnessing the power of marketing resource management to gain instant visibility into key business drivers, so they can increase their efficiency, productivity, and sanity.
The ultimate guide to website personalisation
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There are many ways to put your company’s data to work and by far, personalisation is one of the most effective. Download our 30-page guide to get a step ahead of the competition, armed with strategies for an optimised, ever-improving plan to drive bottom-line impact using personalisation.
How sophisticated is your digital marketing operations?
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The global survey of 700 marketing professionals looked at the level of digital marketing maturity across various verticals. Use these essential findings to benchmark your organisation against other groups.
Unilever credits in-house content agency U-Studios as marketing savings ‘bear fruit’
The FMCG giant says its savings have been delivering “faster than expected”, with the brand reducing agency fees by 17% in the first half of 2017.
Argos to get rid of its most senior marketing role
The retailer’s chief digital and marketing officer Bertrand Bodson is leaving, with no plans for a replacement and his responsibilities to be split across the team.
Vodafone puts focus on AI and voice in renewed customer service push
Vodafone is focusing on AI, voice and its chatbot TOBi as it concentrates on customer service and an internal digital transformation.
L’Oréal’s Hugh Pile takes sabbatical to help run family business
L’Oréal’s CMO for Western Europe will be replaced but Pile will ‘stay connected’ with the company and return in a new role.
Asos: We don’t know if social media is a threat or an enabler
As sites such as Instagram roll out buy buttons, the online retailer’s CEO admits social could be a “drag” going forward and that their impact isn’t straightforward.
Is this the beginning of the end for Fairtrade?
With Sainsbury’s and Cadbury moving away from Fairtrade in favour of their own ethical promises and questions over Tesco’s plans, what must brands do to ensure consumer trust doesn’t disappear too?
BT Sport, The AA, Heineken: The Top 10 YouTube ads in June
From politics to sport and a singing baby, the themes varied for the top UK YouTube ads in June, which were compiled by balancing the total number of views with the percentage of organic and paid views.
Marketing and insight are teaming up to drive better business
Marketing and insight are collaborating more closely than ever in a bid to develop rich, relevant and personalised content that drives deep consumer engagement.
5 killer stats to start your week
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Boots, Apple, Lyft: Everything that matters this morning
Catch up on all the latest marketing news with our morning round-up.
How outdoor’s digital transformation is winning over advertisers
The outdoor ad industry has invested huge amounts in a digital transformation that has helped reignite excitement among marketers by making the format more creative, interactive and targeted.
Hack your commute: Take a different route
Inspiring ideas to expand your mind on the way to work.
