Coca-Cola’s new marketing director for the UK and Ireland Aedamar Howlett tells Marketing Week how it keeps surprising people with its 21-year old ‘Holidays Are Coming’ campaign.
If marketers think more about treating consumers as people, they will find meaningful ways to make an impact in 2017, says Unilever’s chief marketing and communications officer.
Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part one we look at the issues facing the ‘gig economy’, price hikes and retail disputes, and why marketers will be taking a harder line on measurement.
Minority groups are featured in less than 20% of advertising, according to new research, but given 65% of people would feel more favourable about a brand that promotes diversity, companies are missing a huge opportunity to connect with consumers.
Google searches for UK Christmas ads increased 40% year on year in November, with Sainsbury’s, John Lewis and Marks & Spencer leading the pack on UK views.
The ecommerce giant wants to end shopping queues completely with its latest trial.
Mobile ad spend in the UK overtook online display for the first time this year, and mobile technology is evolving quickly to respond to the demand.
Facebook CMO Gary Briggs says creativity and innovation will be key to site’s success over the next 10 years but he warns that there’s no point doing something new just for the sake of it.
As Ryanair launches its package holiday service, the airline says is hasn’t lost sight of what it stands for and will continue to push itself as the “Aldi of the air”, despite the fact its holidays will offer everything from B&Bs to 5* hotels.
From FMCG companies ditching promotions en masse to the Marketing Week team taking a careful look at the highlights of 2016, we have selected the five things that mattered this week.
As brands including Kellogg’s, Lego and John Lewis are drawn into highly contentious political debates, Marketing Week considers the challenges facing brands in a turbulent era.
British Gas teams up with sister brand Hive for the first time to launch a joint Christmas campaign that aims to convince the British public that smart energy devices are not just for the tech-savvy.