Story of my CV: Having worked at Apple, Expedia and Skype at pivotal times for each brand, John Veichmanis has been at the forefront of digital innovation throughout his career, something which he has taken to his current role as CMO of luxury marketplace Farfetch.
Asda posts first increase in sales for three years as it says focus on price and customer experience has helped attract new shoppers.
Welcoming highly skilled professionals back into the workforce after a long-term career break could represent serious financial benefits for both businesses and the wider economy.
Top global marketers discuss the key attributes a modern marketing leader needs to succeed in 2017.
The social platform says it wants to “enhance” its ad offering, develop its programmatic tools and prove the effectiveness of its advertising.
Plus Australian alcohol brands face new ad rules and the launch of Verizon’s new loyalty programme.
Supermarket chain has pledged that it will not sell ‘fake farm’ own brands despite success of the ranges at rivals including Tesco and Asda.
The drinks company is creating a new director of culture and entertainment, media and futures role to fuel growth in the “growing discipline”.
According to Marketing Week’s major new study on the ‘Anatomy of a Leader’, modern marketing leaders are focusing on driving strategy and using their skills to champion the next wave of talent, rather than attempting to be brilliant at everything.
An eGuide to the 12 trends to watch out for this festive season and 12 tips to increase sales.
The Google memo by engineer James Damore, attacking the company for pursuing gender diversity, shows how damaging it is to make sex-based assumptions – but it also reveals big political problems for the web giant.
How interactivity can revolutionise marketing as we know it.
Ahead of the Marketoonist’s 15th anniversary and his appearance at the Festival of Marketing, we ask Tom Fishburne how his illustrations have documented marketing’s evolution.
With the affiliate marketing industry worth £1.3bn and forecast to grow, it continues to adopt new technologies and ways of working to meet the needs of brands.
Plus why the Australian ad watchdog says it won’t consider complaints for ads about legalising same-sex marriage and Nielsen adds Facebook, YouTube and Hulu views to its digital ratings.
Four years ago Greggs was struggling to win over customers but CEO Roger Whiteside has turned things around by shifting focus from bakery to food-on-the-go.
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