Starbucks is launching a “conversational ordering system” dubbed My Starbucks Barista that will be powered by artificial intelligence.
Starbucks is heavily pushing its Teavana iced teas range as part of a large-scale summer campaign, but will have to overcome sugar concerns and muted consumer interest around tea if it wants to succeed.
Starbucks says the new format is in response to a growing consumer need for speed and a quick “in and out”.
Facebook and Amazon, which both enter the global top 10 for the first time, are two of the fastest risers in this year’s BrandZ ranking of the most valuable brands in the world. Both have moved up seven spots to claim 5th and 7th places, respectively.
Starbucks is planning to expand its use of personalisation beyond email and into mobile as it looks to boost loyalty, increase sales and improve efficiency.
Starbucks is confident that its new Teavana range, which will be rolled out across the UK this summer, will attract a more youthful audience and “rejuvenate” the tea category.
New research by Mumsnet has found 66 identities that mums relate to, including many not often recognised by brands, painting a picture of a vast and varied group whose particular needs marketers rarely make an effort to serve.
Brands need to think beyond points in order to win customer loyalty, according to Telefonica’s former head of strategy, planning, innovation and experience Jonathan Earle.
Starbucks, Instagram and innovative outdoor advertisers were among the big winners of 2015. We look at the marketers that enjoyed an annus mirabilis.
To kick off its Christmas campaign, Starbucks has erected a ‘Red Cup Christmas tree’ in London’s King’s Cross aimed at engaging consumers via social media.
This is the week when Google AdWords turned 15, Movember expanded beyond the moustache and new research showed Brits cautious about spending big over Christmas.
Starbucks’s desire to put technology at the heart of the brand is paying off as revenues grew throughout the fourth quarter, with the brand planning to roll out even more digital features in the near future.