It is now just over two years since we published the final draft of our Modern Marketing Manifesto. At the time we were trying to articulate a kind of marketing where ‘digital’ was not separate. We identified twelve constituents of this ‘modern’ marketing each with associated tenets.
The EasyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.