Nearly a third of marketers feel ‘older people’ are under-represented or not represented at all within their business, so is there an issue of age discrimination in the workplace and if so what can marketers do to level the playing field?
As part of a new Marketing Week series called ‘View From The Outside’, Andy Briggs shares about his view of marketing, and why marketers should help the rest of the business think about customers “in the right way”.
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.