With the value of the British pound continuing to slide post-Brexit, there are fears for the stability of major brands from sectors including banking and retail.
BA has appointed Avis marketer Troy Warfield as its new director of customer experience as it continues to reshape its marketing team.
Marketing Week’s 10th annual Data Storytelling Conference and Awards will take place in London on 10 September to celebrate how brands are using data to bring their stories to life.
From brands looking to tap into the launch of the Apple Watch to Spotify’s plans for global domination, Marketing Week rounds up everything you need to know from the marketing industry over the last seven days.
Comic Relief’s Red Nose Day is returning after two years with the clearly stated aim of raising money for the charity’s projects. In order to do this, it will not shy away from employing marketing’s newest tricks of the trade and tapping many well-known brands for partnerships in an effort to reach as many people as possible.
Marketers see customer experience as a primary focus according to a digital trends report. Although it’s been a talking point for some time, marketers predict the integration of mobile, data and content for heightened experience will be an aim for the next 5 years.
British Airways’ recent marketing restructure will put marketing at the centre of its strategy as it attempts to keep up with the emerging trend, which sees marketers partner with commercial teams as well as focus on the consumer.
British Airways has announced that Sara Dunham will take up the newly created role of marketing, retail and direct, as a part of a team restructure.
British Airways’ top marketer and architect of the 2012 Olympics and ‘To Fly to Serve’ led brand renaissance, Frank van der Post, is to leave the company next year to become chief commercial officer of Dutch technology firm KPN.
The number of digital outdoor sites is growing and many are adding real-time messaging to the mix. What can this deliver brands beyond the wow factor?
Advertising Week Europe 2014, which Marketing Week is partnering, is now in its second year and takes place this week. So what do marketers need to know about the festival? We offer you an essential guide to our own content and other highlights.
British Airways will continue to work with creative agency BBH but is creating a new structure to put content at the heart of its communications.