British Airways confirms new director of customer experience
Carolina Martinoli has been named British Airways’ director of brand and customer experience, replacing Troy Warfield who left earlier this month.
Amazon, P&G, Unilever: 5 things that mattered this week and why
The marketing news that matters this week including British Airways losing one of its top marketers, Unilever battling gender stereotypes and Amazon moving into fashion.
Brexit: The brand losers
With the value of the British pound continuing to slide post-Brexit, there are fears for the stability of major brands from sectors including banking and retail.
British Airways taps up Avis’ Troy Warfield for director of customer experience role
BA has appointed Avis marketer Troy Warfield as its new director of customer experience as it continues to reshape its marketing team.
Data Storytelling Conference and Awards to celebrate ‘turning numbers into narratives’
Marketing Week’s 10th annual Data Storytelling Conference and Awards will take place in London on 10 September to celebrate how brands are using data to bring their stories to life.
5 things you need to know this week
From brands looking to tap into the launch of the Apple Watch to Spotify’s plans for global domination, Marketing Week rounds up everything you need to know from the marketing industry over the last seven days.
Comic Relief targeting new demographics with the return of Red Nose Day
Comic Relief’s Red Nose Day is returning after two years with the clearly stated aim of raising money for the charity’s projects. In order to do this, it will not shy away from employing marketing’s newest tricks of the trade and tapping many well-known brands for partnerships in an effort to reach as many people as possible.
Customer experience is a 5-year challenge
Marketers see customer experience as a primary focus according to a digital trends report. Although it’s been a talking point for some time, marketers predict the integration of mobile, data and content for heightened experience will be an aim for the next 5 years.
BA’s restructure puts marketing at the forefront of its business strategy
British Airways’ recent marketing restructure will put marketing at the centre of its strategy as it attempts to keep up with the emerging trend, which sees marketers partner with commercial teams as well as focus on the consumer.
BA announces new head of marketing after restructure
British Airways has announced that Sara Dunham will take up the newly created role of marketing, retail and direct, as a part of a team restructure.
BA’s top marketer to depart
British Airways’ top marketer and architect of the 2012 Olympics and ‘To Fly to Serve’ led brand renaissance, Frank van der Post, is to leave the company next year to become chief commercial officer of Dutch technology firm KPN.
Real-time messaging is fun, but it can be so much more
The number of digital outdoor sites is growing and many are adding real-time messaging to the mix. What can this deliver brands beyond the wow factor?
Mark Ritson: How ‘influencers’ made my arse a work of art
Influencer marketing suffers not just from the problems of fake followers and viewability, but from a lack of credibility, as I proved when I paid influencers to make a picture of my posterior go viral.
How KLM’s customer service took off on Messenger
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With consumers demanding ever more immediate communication from brands, Facebook’s Messenger is now one of the customers’ favoured methods for interacting with the Dutch airline.
News UK, Telegraph and Guardian tie-up is a ‘stepping stone’ to higher standards across digital advertising
The Guardian, News UK and the Telegraph are looking to rival Facebook and Google with the launch of a joint ad platform that will allow advertisers to directly access and buy data and inventories.
Google promises to ‘listen more’ as it rolls out new ad controls on YouTube
Cannes Lions 2018: Google’s EMEA boss Matt Brittin admits the tech giant needs to get better at listening to the concerns of the ad industry as it looks to move on from the brand safety scandal.
