BA’s director of customer experience Troy Warfield departs
British Airways brand reputation nosedives in wake of IT meltdown
Brexit: The brand losers
Why John Lewis and British Airways are putting marketers in charge of customer experience
British Airways taps up Avis’ Troy Warfield for director of customer experience role
British Airways ‘superbrand’ dominates among businesses and consumers alike
Comic Relief targeting new demographics with the return of Red Nose Day

Comic Relief’s Red Nose Day is returning after two years with the clearly stated aim of raising money for the charity’s projects. In order to do this, it will not shy away from employing marketing’s newest tricks of the trade and tapping many well-known brands for partnerships in an effort to reach as many people as possible.