How consumers across the globe use multiple devices to shop and buy

Smartphones, laptops, tablets and wearables have been adopted at varying rates and for diverse purposes across the globe. With such a varied population, one would expect to see quite a few differences in online shopping and purchasing behaviours related to these devices. To examine how these devices have affected consumer shopping behaviour in different countries, Bronto commissioned […]

Measuring matters

In the early days of email marketing, we defined success by metrics such as open and click-through rates and the size of an email subscriber list. If revenue grew, we succeeded. Those metrics still matter but today’s commerce marketers have the ability to measure and benchmark a wider range of results. These include average order […]

The influence of multi-device ownership on ecommerce (UK edition)

Smartphones, wearables, tablets – so many devices to stay connected whenever and wherever we are. So how have all these choices affected the consumer’s shopping experience? Bronto wanted to understand the influence of device ownership and use on the shopping behaviour of the UK consumer, so we commissioned a survey of the UK population aged […]

Top commerce marketing trends in 2016

If mastering personalisation isn’t on your list of priorities, it should be. With so many shopping choices, commerce marketers need to get the right content to the right customer at the right time. Download Bronto’s white paper to discover the key ways to improve your commerce marketing strategy for the year ahead, including how to […]

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