BT

5 things that mattered this week

From Twitter kicking off a new campaign to lure in users and battle falling revenues to McDonald’s using Pokémon Go to boost the business, it has been a busy week in the world of marketing. Here are the five things you need to know.

Three ways the BT brand is evolving its strategy for growth

Just three years ago BT was contracting by 3% a year but it has managed to turn that performance around with profits and revenues up during a “landmark year” for the business. It is now focused on evolution not revolution and will focus on developing its customer service, the EE brand and convergence plans as it looks to become the telecoms firm of choice.

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