Fast-growing chains such as Byron account for only a small market share among burger and chicken restaurants, but changing preferences and rising incomes could encourage more consumers to trade up from fast food brands such as McDonald’s.
Some clever marketing stunts made the top 10 last month, including Lexus’ hoverboard and Burger King’s McWhopper proposal to McDonald’s, but John Lewis’ heartwarming ‘tiny dancer’ campaign beat them all to the top spot. Here’s the rundown of the top 10.
Burger King Corporation is to improve the speed of service and quality of food at restaurants by rolling out a nationwide customer insight programme, as it looks to gain market share from rival McDonald’s.
In the latest instalment in our video series exploring new technology, Marketing Week looks at how and why brands are using artificial intelligence to calculate the return on investment on sports sponsorship.