Fast-growing chains such as Byron account for only a small market share among burger and chicken restaurants, but changing preferences and rising incomes could encourage more consumers to trade up from fast food brands such as McDonald’s.
Some clever marketing stunts made the top 10 last month, including Lexus’ hoverboard and Burger King’s McWhopper proposal to McDonald’s, but John Lewis’ heartwarming ‘tiny dancer’ campaign beat them all to the top spot. Here’s the rundown of the top 10.
Burger King Corporation is to improve the speed of service and quality of food at restaurants by rolling out a nationwide customer insight programme, as it looks to gain market share from rival McDonald’s.
The EasyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.