Costa is launching its first food-led concept store ‘Costa Fresco’ in London, presenting customers with a range of fresh food including hand-crafted pastries and quiches, in a bid to expand its offering and shake up the in-store experience.
The days of retailers offering customers only traditional loyalty cards could be over as technology opens up huge opportunities for mobile apps to offer instant rewards and offers as well as location-based messaging, but not everyone is sold on the idea.
Costa has become one of the first food brands to implement the Government’s voluntary nutritional labelling scheme as part of wide-ranging revamp of its products to showcase its sustainability credentials.
Costa is aiming to underline its market-leading position with its first television activity in two years that eschews comparisons with rivals in favour of demonstrating people’s passion for its coffee.
Costa is making its maiden move into sponsorship by backing Team GB Gold medalist Ed Clancy’s cycling team Rapha Condor Sharp in a bid to capitalise on the popularity of British cycling after recent medal successes.