EasyJet has created a new director of customer role and will merge digital and marketing as part of a team restructure that will allow the low cost airline to focus on customer experience, business travellers and digital innovation.
As brands cut ties with tennis star Maria Sharapova after failing a drugs test and Public Health England launches its first new brand in eight years, here are some of this week’s biggest marketing stories.
Easyjet has launched a £10m European campaign to mark its 20th anniversary – combining a love story with a retro throwback to its very first ad from 1995 – as it looks to combine its price-led messaging with a more emotive style of storytelling.
EasyJet CEO’s Carolyn McCall believes that any company interested in building a business for the long-term rather than short-term profitability should be focused on customer service and meeting customer expectations.
EasyJet’s head of marketing Ian Cairns says its marketing strategy for the year ahead will be focused on attracting customers away from premium airlines such as British Airways rather than becoming overly-focused on ‘copycat rivals’ such as Ryanair.