The Marketing Society conference round-up: 5 tips on how to cope with disruption

Business as usual is rapidly becoming the marketing equivalent of a death warrant, says The Marketing Society. So much so that it dedicated its annual conference to “the reset agenda” and how marketers need to reshape their strategy and the way they communicate with customers to cope with disruption. From embracing failure to focusing on social media, here are five tips from top marketers at brands such as EasyJet, Asos and Google on resetting marketing for the future.

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