The EasyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience.
EasyJet has created a new director of customer role and will merge digital and marketing as part of a team restructure that will allow the low cost airline to focus on customer experience, business travellers and digital innovation.
As brands cut ties with tennis star Maria Sharapova after failing a drugs test and Public Health England launches its first new brand in eight years, here are some of this week’s biggest marketing stories.
Easyjet has launched a £10m European campaign to mark its 20th anniversary – combining a love story with a retro throwback to its very first ad from 1995 – as it looks to combine its price-led messaging with a more emotive style of storytelling.
EasyJet CEO’s Carolyn McCall believes that any company interested in building a business for the long-term rather than short-term profitability should be focused on customer service and meeting customer expectations.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.
Previewing his Cannes Lions keynote session, Unilever chief marketing and communications officer Keith Weed says focusing on quality and diversity will make consumers more open to ads where they see themselves reflected.