The pace of change in digital media is dizzying. With constant innovation and increasing complexity, it is not surprising that many marketers feel both out of control and out of their depth. Taking control of and responsibility for digital is the key to becoming a better marketer. This guide covers advertising efficiency, programmatic media buying, […]
Kinnerton Confectionary Limited
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As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Stuart Smith was editor throughout the 1990s (and into the 2000s), a time when marketing teams went global, Sir Martin Sorrell and WPP blazed a trail and digital was of little concern.