EE

Mark Ritson: Why BT must kill off the EE brand

If regulators approve BT’s acquisition of mobile network EE later this month it will create a headache for the executives who must decide the future of two strong brands, however there is only one sensible outcome.

How to build storytelling into your video strategy

With predictions that video content will make up 69% of all internet traffic by 2017 brands need to take on the challenge of making the format an integral part of their communication strategy, while remembering that telling a compelling story is key to success.

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