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5 things you need to know this week

From the rebirth of the Mini car brand to sexist tweets from the Football Association, Marketing Week rounds up the best news of the week from the world of marketing.

Women’s World Cup shows how marketers are undervaluing women’s sport

With the recent success of campaigns such as Sport England’s “This Girl Can”, the start of the FIFA Women’s World Cup in Canada this week comes at a time when interest in women’s sport is growing. However, while broadcasters and industry bodies are making moves to tap into the opportunity many brands, including FIFA sponsors, have been slower on the uptake.

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