Customers demand that brands respond to issues across channels, and as a result, customer service on social media has become a necessity. Social has a number of advantages for customer service, but also some major challenges. In this white paper, we break down what brands need to consider when planning to implement or optimise customer […]
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The beer giant has introduced new goals around sustainability and responsible drinking, but admits it is still working out how to make its efforts “more relevant” to consumers’ lives.
Kinnerton Confectionary Limited