Women’s World Cup shows how marketers are undervaluing women’s sport

With the recent success of campaigns such as Sport England’s “This Girl Can”, the start of the FIFA Women’s World Cup in Canada this week comes at a time when interest in women’s sport is growing. However, while broadcasters and industry bodies are making moves to tap into the opportunity many brands, including FIFA sponsors, have been slower on the uptake.

Data shows Nike is the most damaged associated brand following FIFA scandal

After FIFA president Sepp Blatter’s shock resignation yesterday amid an ongoing investigation into corruption at the world football body, several sponsors including McDonald’s and Visa have backed his exit. However major brands such as Nike, Coca-Cola and Adidas have all suffered negative brand sentiment due to their connection with FIFA.

5 things you need to know this week

From Visa threatening to pull its sponsorship of FIFA amid the footballing body’s corruption crisis to Apple growing its brand value by 67% to top the BrandZ rankings, it’s been a busy week. We round up the five most important stories.

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