Groupon

5 things that mattered this week

From the Brexit brand winners and losers to Morrisons declaring a war on its discounter rival Aldi, it has been another busy week in the world of marketing. We have rounded up the five stories you need to know.

‘Daily deals sector must speak language of marketers’

Groupon

The daily deals sector needs to start talking the language of marketers rather than sales people, according to industry figures, advice that comes in the wake of the sector’s biggest player firing its CEO after a series of poor financial results and other brands ducking out of the market altogether.

Groupon changes marketing after OFT probe

Groupon

Groupon has agreed to change its trading practices following an investigation into the business by the Office of Fair Trading (OFT) that found the daily deals service had breached consumer protection regulations.

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