Some clever marketing stunts made the top 10 last month, including Lexus’ hoverboard and Burger King’s McWhopper proposal to McDonald’s, but John Lewis’ heartwarming ‘tiny dancer’ campaign beat them all to the top spot. Here’s the rundown of the top 10.
Hyundai’s Message to Space and Google’s hunt for the Loch Ness monster topped YouTube’s leaderboard, which ranks popularity by combining views and engagement, last month, while emotional campaigns from Pandora and Dove also made their mark.
Korean car brand Hyundai will continue to utilise high art within its global marketing programmes to stand out amid “narrow and automated” rivals, according to Glen Flaherty, chief strategy officer at Hyundai’s communications company Innocean Worldwide Europe (IWE).
The EasyJet CEO advises marketers to think carefully about what innovation really means to both their customers and their business, as well as consider how they can use digital transformation to create a personalised experience.
Retailers including John Lewis, Ryman, Debenhams, Iceland and New Look have signed up to the scheme, which is supported by charity RetailTRUST and designed to improve long-term financial management and therefore employee wellbeing.