IBM

Do you have the Anatomy of a Leader?

Modern marketing leaders are refocusing their energy on sales and commerciality, building on their fundamental functional skills to drive tangible business success, according to Marketing Week’s major new study on the ‘Anatomy of a Leader’.

How personalisation can boost loyalty

Savings and investment business Standard Life has revamped its marketing processes to achieve deeper insights into customer preferences and greater integration across its different channels. The company faces a number of challenges at present, as changes to government regulations make it easier for people to switch providers in the savings and pensions market. At the […]

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