Do you have the Anatomy of a Leader?
Why marketers need to get to grips with Blockchain
Fostering closer customer engagement and nurturing loyalty with personalised marketing

To safeguard its share of an increasingly competitive savings and investment market, Standard Life created a fully integrated marketing process. Deep insights into individual customer preferences help boost inbound conversion by 8%, reduce the risk of churn and strengthen its position in a fast-changing regulatory environment. Read the white paper for more insight into personalised […]
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How personalisation can boost loyalty

Savings and investment business Standard Life has revamped its marketing processes to achieve deeper insights into customer preferences and greater integration across its different channels. The company faces a number of challenges at present, as changes to government regulations make it easier for people to switch providers in the savings and pensions market. At the […]