IBM

How personalisation can boost loyalty

Savings and investment business Standard Life has revamped its marketing processes to achieve deeper insights into customer preferences and greater integration across its different channels. The company faces a number of challenges at present, as changes to government regulations make it easier for people to switch providers in the savings and pensions market. At the […]

Apple grows brand value 67% to top BrandZ global list

The tech powerhouse has surged back to top spot in Millward Brown’s 10th annual list of the world’s 100 most valuable brands, achieving the first $200bn valuation and pushing Google into second, while Microsoft’s turnaround strategy propels it to third.

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