The top 10 YouTube ads in April

Cadbury’s use of YouTube footage in its new “taste like this feels” campaigns has paid off as the brand took two of the top five spots in April’s most populat list, while the return of MoneySuperMarket’s Dave and Ikea’s latest ad all make it into the top 10.

5 things you need to know

From Special K’s £15m brand overhaul to Harvey Nichols using shoplifters to promote its new loyalty app, Marketing Week rounds up the best news of the week from the world of marketing.

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