Infor

Drowning in data? Learn how to overcome the omnichannel challenge

According to a Gartner report: “In 2016, 89% of marketing leaders expect to compete primarily on the basis of customer experience.” This whitepaper explores how successful marketers can overcome the omnichannel challenge by segmenting customers, mapping the customer journey and carefully managing campaigns across all channels. Learn how to maximise the potential of a positive, […]

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