Ingenuity Digital

Hot tips for increasing ROI with conversion rate optimisation techniques

Download Ingenuity Digital’s guide to conversion rate optimisation (CRO) strategies and techniques to improve website conversion rates. A CRO campaign can improve both transactions and form fill, so can be applied effectively to both ecommerce and lead generation sites. This white paper reviews the principles behind a robust campaign, providing hints and tips to help […]

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Tesco, M&S, Just Eat: 5 things that mattered this week and why


M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]