As brands cut ties with tennis star Maria Sharapova after failing a drugs test and Public Health England launches its first new brand in eight years, here are some of this week’s biggest marketing stories.
Consumers increasingly want organisations to demonstrate a purpose beyond profit and prove a business commitment to making the world a better place, but it requires more than a snappy slogan, with brands needing to set out their objectives and prove they are in it for the long term.
As the public becomes more health conscious and plans for a ‘sugar tax’ remain firmly on the table, big brands such as Coca-Cola, Britvic and Innocent are determined to respond to consumer needs – and are more vocal than ever.
From Disney launching a health-focused campaign to Sport England inspiring 2.8 million women to get active, it has been a busy week in the world of Marketing. Catch up on the biggest news in the marketing industry over the last seven days.
More than a quarter of people have reduced their meat intake over the past six months but consumers are still turned off by terms like ‘vegetarian’ and ‘vegan’ so marketers must think more creatively if they want people to buy their products.