Brands that don’t match words with deeds when it comes to their impact on society face the threat of vigilante justice, with Greenpeace having forced brands such as Tesco, Lego and Waitrose to change their ways over recent years.
From Amazon using Jeremy Clarkson to unveil its future drone delivery service to Aldi winning the Christmas ad battle (so far), it’s been another eventful week in the world of marketing. Here are five of the most important stories of the last seven days.
Although admitting that it is ‘exploring’ more partnerships with vloggers, Lego’s VP of marketing and consumer experiences Conny Kalcher says it is challenging to do so and still come across as ‘authentic’.
From TfL’s move to let brands rename tube stations to P&G’s decision to cut its agency roster, Marketing Week rounds up everything you need to know from the marketing industry over the last seven days.
I was lucky enough to chair the second day of a conference on customer experience last month and some big themes emerged. Many companies talked about their desire to have the customer at the heart of all that they do but few, it seemed, were following through with the promise.
Coca-Cola’s ditching of its chief marketing officer role for a chief growth officer is a clear warning to CMOs: stand for growth, or lose it all. Thomas Barta, co-author of ‘The 12 Powers of a Marketing Leader’, explains.