Q: What are your criteria when choosing brand partners for Liverpool FC? Billy Hogan: It has been a very successful last 18 months for the partnerships team, which is a key component of our growth on the commercial side. There are basically two ways that a brand can partner with the club: one is on […]
New Balance says it is moving into “the world’s biggest game” as it looks to become a top three global athletic brand, an ambition that was reflected when it took over from its own Warrior Sports division as official kit supplier for Liverpool Football Club and launched its first football business last month.
Liverpool FC’s football stock rose last season, returning to the Champions League after five years and just missing out on the title to Manchester City. Despite the recent successes and a huge global fanbase, the club has been slower to reap the commercial benefits in the same way rivals have in recent years.
The Premier League football season is once again upon us, with Manchester United getting proceedings underway against Swansea City on Saturday. Coming just over a month after the end of the World Cup, the prospect of more football mania will either excite or exhaust you, depending on your inclination. Marketers cannot afford to stand still, though, if they wish to maximise their upcoming football strategies.
Subway hopes to use its sponsorship of Liverpool Football Club, announced today (23 April), to push its growing Low Fat subs range and help “everyday people get more active”. Marketing Week spoke to Subway’s European regional marketing director Manaaz Akhtar on the thinking behind investing to become the Premier League leaders’ official training food partner.