Liverpool FC

Premier League has become a data minefield for brands

Jonathan Bacon 654 400

The Premier League football season is once again upon us, with Manchester United getting proceedings underway against Swansea City on Saturday. Coming just over a month after the end of the World Cup, the prospect of more football mania will either excite or exhaust you, depending on your inclination. Marketers cannot afford to stand still, though, if they wish to maximise their upcoming football strategies.

Subway on how it plans to use Liverpool deal to get ‘everyday people more active’

Liverpool v Stoke 2013 BT Sport

Subway hopes to use its sponsorship of Liverpool Football Club, announced today (23 April), to push its growing Low Fat subs range and help “everyday people get more active”. Marketing Week spoke to Subway’s European regional marketing director Manaaz Akhtar on the thinking behind investing to become the Premier League leaders’ official training food partner. 

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