L'Oreal

What L’Oréal, Britvic and Unilever can teach brands about innovation

While many companies try to innovate, they are often doomed to fail. But according to senior marketers at Unilever, Britvic and L’Oréal there are various steps brands can take to ensure their product makes it through the critical first two years – from taking a closer look at customer behaviour to having a wider purpose.

Latest from Marketing Week