In today’s fast changing world of changing political landscapes, emergent technology, accelerated competition and seismic cultural shifts, growth has never been harder to come by. Deploying behaviour change strategies remains a key tool for global brands to unlock growth without the scale of investment and risks inherent in innovation.
On average, brand owners miss out on at least 50% of potential growth because they struggle to innovate effectively in the face of more agile competitors. This is at least in part because there is an over-reliance on consumers in the innovation process. Brands need to collaborate more with experts and less with consumers. Experts […]