From the UK going Pokémon Go crazy to Adidas unveiling further details of its three-pillar marketing strategy, it has been a busy week in the world of marketing. We have curated the five things you need to know.
Mondelēz’s CMO Dana Anderson describes herself as an optimist and a strategist, characteristics she believes marketers today must possess if they are to tackle the increased pressure and changing challenges facing the industry.
Mondelez is launching a new marketing model that aims to improve the return on investment of its global media spending, placing a big focus on original content and brand partnerships as it looks to fight growing consumer appetite for ad blocking.
From addressing ad blocking to getting c-suite buy-in on insight, marketers at Marketing Week Live did not shirk away from discussing the challenges facing the industry and trying to come up with solutions