With a move into wearable tech, in-game events and global expansion on the cards, Pokémon Go is devising new opportunities for brands to connect with its 20 million plus daily users.
The global success of Pikachu in augmented reality-form presents a massive opportunity for marketers.
Nintendo has appointed former GlaxoSmithKline marketer Simon Kemp to lead its UK division at a pivotal moment for the gaming company.
Nintendo has launched the first ad campaign for its forthcoming Wii U console, positioning the gaming system at children and families – much like its predecessor.
Nintendo has posted its first ever annual loss since it became a publicly listed company, blaming a slump in sales of its handheld 3DS consoles.
Nintendo has unveiled the long-awaited successor to the Wii console, the Wii U.
Future Publishing’s Official Nintendo Magazine is to be revamped ahead of the launch of the Nintendo 3DS with what it claims to be the world’s first 3D cover for a games title.
Nintendo UK is to partner with entertainment retailer HMV to officially launch its new portable 3D entertainment system, Nintendo 3DS.
Nintendo has partnered with brands including Sky and Eurosport to launch its new 3D handheld console in the UK and Europe.
Nintendo has unveiled a celebrity line-up for its Christmas advertising campaign including Sir Terry Wogan, JLS and Ant and Dec.
Nintendo is launching a new television advertising campaign today (13 September), celebrating 25 years of its most iconic games series – Super Mario.
Brands have the opportunity to use video games to engage with a wide audience now consoles have moved out of teenage bedrooms into the family living space, according to Turner Media Innovations.