Olapic

The ultimate guide to UGC rights management

The User-Generated Content (UGC) boom presents a slew of exciting opportunities for marketers. However, it also raises some challenges related to photo usage – namely getting permission to use those photos and managing UGC rights. This guide was created to help marketers like you master the best practices that will mitigate the risks of incorporating […]

Strategy guide: Unleashing earned content for modern success

22,000 photos are uploaded on platforms such as Facebook, Instagram and Snapchat every second,  as users share their experiences with the brands, moments and locations they love. We call this visual, user-generated content ‘earned content’. In this strategy guide, you will learn how to collect, curate, permission and activate the images created by your consumers […]

Latest from Marketing Week