Travel companies have countless opportunities to grow revenue and engage their customers. But they still face fierce competition for their audience’s attention and business. In this guide, discover how optimisation can help your business amplify bookings, cross-sales and ancillary purchases. Learn how you can stay ahead of the curve and make website optimisation a true […]
Turn more visitors into customers with Optimizely’s handbook for digital marketers. This is your play-by-play guide to evaluating your digital customer experience and putting optimisation into action in your organisation. Discover how to increase revenue, build a stronger and more data-driven team, and transform your business with experience optimisation.
Retailers today are not just competing on price, they are competing on the quality of their end-to-end experience. But how do you deliver the best experience with the ever-evolving and unpredictable behaviour of consumers? In this report, Optimizely explores five challenges facing online retailers and provides practical tips to help you deliver truly optimised, personalised customer experiences.
Shopper habits are constantly evolving and it can be a daunting task for marketers to stay ahead of expectations. In this report, Optimizely investigates online shopping behaviour to unveil shopper preferences and trends in consumer shopping across Europe. The results are a great starting point for brands looking to build better experiences and drive business […]