More than two-thirds of the British public thinks charity fundraising should be more tightly regulated even if it means they raise less money, according to new research, following a year of criticism over some fundraising practices.
Tech brands have knocked food and drink favourites out of the top 10 storytelling rankings, and UK supermarkets fare even worse. Marketing Week examines how increased ad investment has boosted tech’s standing.
Coca-Cola’s ditching of its chief marketing officer role for a chief growth officer is a clear warning to CMOs: stand for growth, or lose it all. Thomas Barta, co-author of ‘The 12 Powers of a Marketing Leader’, explains.