Warburtons’ campaign ‘The Giant Crumpet Show’ has been crowned the most successful Christmas TV ad of 2015 as new research shows that consumers are falling out of love with Christmas advertising clichés and that brands should instead look to make sure their ads are relevant to their brand message.
PayPal UK is launching its first ever Christmas TV ad this Sunday (1 November) as its marketing director Alison Sagar admits the payments brand is aiming to make more of an emotional connection with consumers.
From Ben & Jerry’s plans to use marketing to combat climate change to the potentially worrying news that British consumers would not care if 94% of brands were to disappear, Marketing Week rounds up the best news of the week from the world of marketing.
As online retailer eBay and payments company PayPal finally split their operations into two individual companies, the latter appears to be building a strategy to cope with the rise of rival mobile pay solutions such as Apple Pay.
Coca-Cola’s ditching of its chief marketing officer role for a chief growth officer is a clear warning to CMOs: stand for growth, or lose it all. Thomas Barta, co-author of ‘The 12 Powers of a Marketing Leader’, explains.