Pepsi jumps on craft craze as it launches ‘1893’

With Pepsi becoming the first major soft drinks manufacturer to launch a craft product to “honour its heritage”, it seems soft drink brands are keen to copy the alcohol industry. But increased awareness is needed if it is to revive flagging sales.

Is there still a role for marketing procurement?

PepsiCo’s decision to scrap its marketing procurement department has raised questions over the function’s future but experts say there is still a place for procurement so long as it works alongside marketing.

Top 10 YouTube ads in July

The big four supermarkets have faced a lot of questions about the quality of their ads recently. However two – Tesco and Asda – silenced the critics by making it into the top 10 this month. Always’ latest Like A Girl ad also extended the ongoing campaign’s viral dominance, while babies sharing their ‘poo faces’ was a hit for Pampers UK.

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